Take That, Crappy L300 with No Aircon! 5 Out-of-this-world School Buses!
TrafficDito.com’s early morning reports have confirmed what we’ve been dreading these past few weeks: back-to-school traffic.
At around 7AM and 4PM, we can expect a surge in the number of vehicles on the road, probably numbering in the thousands. This, plus the rain and flooding we’ve been experiencing lately only means that we’re probably in for some gloomy mornings ahead. Le sigh.
Realization 1: Our school buses look weird…
I had a strange brain-fart the other day while stuck in traffic. Our school buses look pretty weird. Everyone has this idea of how a typical school bus looks like: big yellow behemoths that reminded us of the Magic School Bus from when we were kids, perhaps the same we still see on TV today. Here in the Philippines though, they more often than not look like these:
Realization 2: So do some other countries’!
Realizing that my image of a school bus had been ingrained in my head by years of western television, I realized that we can’t be the only country with “weird” buses. Check out some of the funkier-looking buses I found from other parts of the world:
India’s Rickshaw “Buses”
In the overcrowded city of New Delhi, it’s not unusual to find these rickshaw school buses around the streets. The city being even more crowded than Metro Manila, I suppose the added mobility and ability to squeeze in through tiny alleys are a big help in getting the kids to school on time.
Dutch Pedal Buses
While better known for their… uhhh… botanical industry, it’s important to note that the Dutch are also crazy bike fanatics. It makes sense then, that they’d want their kids to get in on the pedal-pushing hobby pretty early on in life! This kid-powered bus is called the bicycle school bus, and is sold by the same makers of the beerbike. According to this article, they’ve already sold 25 of these transports around Europe. The main reason these probably won’t sell locally? They cost around $15,000 each!
Japan’s cute-sy animal buses (what will they think of next??)
Leave it to the Japanese to take the simple concept of the school bus and take it over the top it with their obsession for all things cute-sy! Not that I’m complaining, I can imagine my 5-year old self actually being excited to go to school if it means I’d get to ride inside a giant puppy.
Awkward enough to be featured twice, Japan (AGAIN) and their anime buses
I suppose I spoke too soon when I asked what they’d think of next. Well, at least it shows that they’re proud of their culture! :D
Brazilian School Boat
Okay, so technically it’s not a school BUS (although check it out, the thing’s still got wheels! LOL). Matching the traditional school bus colors and brandishing the word “Escola” on the side, this picture was taken somewhere in Bahia, Brazil. While eccentric, it sure beats what we experience over here during typhoon season.
So I guess our school buses over here aren’t so weird after all. In fact, there are tons of other weird ways to get around. In fact, I’m all for our school buses over here. The more carpoolers and bus-riding students we have, the better. Can you imagine the traffic if each kid pulled up to school in their own car?!
So which one of these strange school transports would you want to try?
-EJ, Product Marketing Padawan
During that early morning pileup, don’t forget to report traffic by downloading the TrafficDito iPhone app!
H2-OMG! Wild Downpour Drowns Metro Manila in Heavy Traffic Reports!
Sudden flooding last Thursday caused some hellish traffic along some of Metro Manila’s main roads, including SLEX and several stretches of EDSA. This left a lot of motorists frustrated, hungry, and downright pissed off. Reports poured in on TrafficDito.com and through the TrafficDito iPhone app, and in just a couple of hours, the rain had crippled Metro Manila’s streets and pretty much ruined the rest of the night for a lot of its residents.
And as expected, Twitter went crazy!
Thinking that it probably won’t be the last time we’ll be experiencing this weather in the coming months (and the traffic that comes with it), we decided to take a look at the numbers to find out just how bad traffic is when it starts to flood. Surprise surprise, we found a 36% increase in EDSA-related heavy traffic reports found on TrafficDito.com vs. the same day last week. As if weekday afternoon traffic isn’t already bad enough!
5x more reports than the same time last week!
The spike in reports at around 3pm perfectly coincides with when the heavens let loose. Areas along EDSA such as the Cubao underpass, Ortigas, and Makati were submerged in water, ranging from gutter-deep conditions to knee-deep. It took a couple of more hours for the floods to subside, even after the rain had stopped. See that 2nd spike after 6PM? Insane traffic isn’t something anyone wants to see after a long day at work.
So it seems that we’re far from ready for the rainy season. Then again, when have we ever been really ready? Just ask Chris Lao. If there’s any takeaway his experience can give us, it’s the importance of preparedness and being informed.
Until such time that we can truly say that the problem’s solved, it’d be best to be prepared. Keep something edible (and sealed!) in your car, and maybe a bottle of water as well. If you do get stuck in traffic with the rain pouring down like crazy outside, at least you won’t be hungry (something that a lot of people seemed to be complaining about through Twitter last Thursday). Oh, and that extra 5-minute bathroom break you tell yourself you probably won’t need? JUST DO IT.
Make sure your car’s well-maintained and fit for driving through some harsh downpours. Of course, avoid driving across flooded streets as much as possible, but if you must, check out our 5 must-knows for driving through floods.
Were you one of the people who found themselves stuck along EDSA last Thursday? We’d love to get a firsthand account of how it was!
Fingers crossed for this rainy season!
-EJ, Product Marketing Padawan
Lady Gaga and Metro Manila Traffic — A Bad Romance?
The city went Gaga over these past two nights with a legion of Little Monsters flocking to the SM Mall of Asia Arena as it hosted its first-ever major event, Lady Gaga’s two-night Born This Way Ball Concert Tour. Oddly enough, with a seating capacity of 20,000+, the question that came to mind wasn’t whether or not the show would be a success (as it apparently was!). Rather, it was if anyone could still hold a straight face (as in Poker Face?!) after getting stuck in EDSA’s rush hour traffic on their way there.
We had a look at the number of heavy traffic reports on TrafficDito.com these past 2 days and found this:
With the show scheduled to begin at 8pm, the upward spike in EDSA traffic reports between 6-8pm was expected. We compared the numbers to that of Monday-Tuesday last week and found a 56% increase in the number of heavy traffic reports along EDSA during the concert dates.
Luckily though, the hardworking people over at the MMDA were prepared. Rerouting schemes, parking advisories, and even their digital signage boards were prepped for the concert. @metromanilenyo tweeted out the picture below. I guess you could say that he’s a regular… Papa… Paparazzi!
Despite the increase in vehicle traffic volume, it seems that everything worked out pretty well. There were of course, the usual whiners and haters out there but from what we heard, traffic and rerouting efforts went pretty smoothly. This was awesome for all the concert-goers of course. With traffic and parking out of the way, there wasn’t much more to worry about, meaning more time to just… Just Dance! I should stop.
Looks like SM MOA Arena’s debut turned out to be an all-around success. This should pave the way for the venue’s future concerts (The Fray is scheduled to perform next, if we’re not mistaken!) and events. Do you think things would go as smoothly if the event were to be scheduled on a weekend?
Or here’s another (if not slight unrelated) question, what event do you think will be the first to fully pack the 20,000+ seat arena? We can only imagine the traffic/parking nightmare that’s going to be.
-EJ, Product Marketing Padawan
The World’s Most Painful Traffic: 3 Cities That Suffer The Most
Believe it or not, traffic in some parts of the world are actually described as “painful.” IBM releases an annual report called the Commuter Pain Survey, wherein survey respondents from around the globe are asked to rate and comment on the traffic in their respective cities. In particular, the survey aimed to measure the emotional and economic toll of the people’s daily commutes. In fact, the whole study was morbidly described as “a portrait in human pain.” Yikes. The 2011 results, released September of last year are summarized in the commuter pain index:
Now I’ve never lived there, but from the all-knowing world of television and movies, I’m pretty sure that New York City is pretty well-known for its traffic jams. Seeing it score a measly 28 blew me away. If New York is at 28, people in Shenzen (scoring a 95) must be out of their minds from traffic. Drivers in Moscow reported traffic jams longer than 3 hours and they scored a 65!
I decided to do a little research on the index’s top 3 cities to see for myself. C’mon, Mexico, 108? Seems like we’re being a bit overly dramatic here.
Okay, so they weren’t kidding. First of all, Mexico City’s traffic grid was apparently first designed by the Aztecs. I highly doubt they could’ve prepared for the massive explosion in terms of number of vehicles the city is now facing. It doesn’t show any signs of slowing down either. For every new baby born, two new cars hit he road. How is that even sustainable? More than half of all surveyed drivers expressed dissatisfaction with start-stop traffic, loss of productivity, and extreme air pollution. Even the implementation of their own number-coding system isn’t likely to do much to address the problem. Sound familiar?
In all of China, Shenzen is at the top of the list of cities in terms of car density. In December 2010, the city was reported to have 1.7 million cars on the road, with its estimated maximum pegged at 2.1 million. On the flipside though, despite being the most congested metropolis in terms of cars, Shenzen is also one of the most modern and organized, needing less than an hour to ease gridlock pressure during peak hours, according to Shenzhen traffic police bureau officials. The government has also invested in their public transportation systems and policies to help alleviate the problem.
By the way, in case you were wondering, our own LTO reports that between 2009 and late 2010, 1.891 million cars were registered. I shudder at the thought of including Manila in the commuter pain scale. We’d be topping that thing for sure.
Now I know Shenzen ranked higher than Beijing, but after seeing this video, I can’t see how anything could beat a traffic jam lasting 10 days. Can you imagine spending more than a week stuck in traffic?! And I thought 2 hours along EDSA was bad.
One of the video comments: “In China, traffic OWNS YOU”
Beijing has over 5 million cars on the road and that number is said to be growing at an alarming rate of 1 million more each year. According to this this Wall Street Journal article, residents are buying cars at a rate of 2,000 per day and the average speed in the Chinese capital is on the verge of dropping below 9 miles per hour (14.48 kph to us). Of the three cities mentioned, I think it’s Beijing that takes the cake. Ten days. OMGWTHBBQ.
If Manila were on the Commuter Pain Index scale, what score do you think it would get?
-EJ, Product Marketing Padawan
Traffic. It’s More Fun In The Philippines!
Last week, the Department of Tourism launched its brand new campaign. The big highlight of the event was the unveiling of its brand new slogan, “It’s More Fun in the Philippines!” Backed by our new social media-savvy DOT secretary, Ramon Jimenez, the local Twitter community practically exploded with tweets carrying the #ItsMoreFunInThePhilippines hashtag.
It was only a matter of time before some people started letting the sarcasm loose with the popularity of worldwide-trending slogan. Even we at TrafficDito had a little fun by tweeting “Traffic. #ItsMoreFunInThePhilippines.” With a quick Twitter search, it was pretty clear that we weren’t the only ones! You guys actually started tweeting some pretty fun stuff about traffic! Fun and traffic in the same sentence? Talk about looking on the bright side.
Here are 3 of the most common reasons you guys thought “Traffic. #ItsMoreFunInThePhilippines!”
Street Vendors are Walking Malls
Where shopping can be done while stuck in traffic. Fishing Rod cigarette candies toys are sold along the streets #itsmorefuninthephilippines— Vic de Guzman (@iamvicdeguzman) January 6, 2012
Selling cigarettes as tingi-tingi is already something pretty unique to our country, evidenced by the number of takatak boys we see on the road. Motorists along the C5-Kalayaan intersection have probably given in a few times to the lure of chichirya and ice-cold water carried around by vendors in that area. Selling food and cigarettes is common but when you add to that the fact that they’ve have expanded to selling things like toy helicopters, cellphone chargers, bubble guns, solar powered dashboard ornaments and even fishing rods - you can’t help but marvel at the Filipino ingenuity and creativity.
Don’t forget to keep an eye out for our TrafficDito street vendor endorsers!
Billboards… almost as good as TV! Sort of.
We saw a lot of “drama” last year regarding the sometimes dizzying number of billboards we have around major roads in Metro Manila. Still, we can’t deny the fact that for a lot of us, they’ve done their part in providing a bit of entertainment during those long hours stuck in traffic. All the biggest local and foreign celebrities have at one point in time, had their faces along EDSA or C5. As long as ads like the Bench promotion of the Philippine Volcanoes get reactions like this, we can expect billboards to be a mainstay along our roads.
Sometimes I wish I had pursued my showbiz career.
Dancing Traffic Enforcers
Dancing traffic enforcers. #ItsMoreFunInThePhilippines— Mae Latay Salvilla (@rainbowandcoins) January 6, 2012
Dancing traffic cops :D #itsmorefuninthephilippines— Ria Marifosque (@RiaAMarifosque) January 6, 2012
The number of dancing traffic enforcer tweets with the #ItsMoreFunInThePhilippines hashtag was a real shocker! It’s pretty amazing how we can take something as mundane as directing traffic and turn it into something fun and entertaining. Even the international community noticed the traffic enforcer whose Christmas spirit really showed by dressing like Santa Claus for work. We just can’t help it, I suppose. Whether it’s on the streets or even in prison, we Filipinos just can’t resist the urge to dance!
Dancing must be in our blood… or in our sinigang.
Have you got any other traffic-related things you think would fall under #ItsMoreFunInThePhilippines? Let us know!
-EJ, Product Marketing Padawan
Roads to Progress: Expected Changes Along Metro Manila’s Streets in 2012
With the resumption of work and classes around the Metro, we’re probably expecting (and we’re even seeing it in your reports on TrafficDito.com) the abrupt and let’s admit it, rather unwelcome greeting of traffic back on our streets. True, in the short term, we’re probably looking the same slow and brutal crawls through the streets we faced last year, but it’s good to know that things are looking up! Plans for the improvement of overall road conditions and the decrease of gridlocks we’re experiencing in the metro are being spearheaded by the MMDA and the DPWH. MMDA Francis Tolentino himself gave us a brief preview in an ANC interview done a few days ago:
Here are the traffic-related highlights of plans for the year 2012:
1. Digital Traffic Lights
Chairman Tolentino made a brief clarification regarding this. While the term may sound like we’ll be getting brand new high-tech traffic lights along the roads (the timed traffic lights along roads like Katipunan come to mind), what this actually refers to is the improvement in the signal infrastructure used for the traffic light system. The change from analogue to digital will actually be more felt in terms of the MMDA’s response time to inconsistencies in the system. Should there be adjustments in timing for example, that would need to be addressed, these can be corrected from a central control point, and would no longer require a technician to physically reset or adjust the actual light.
Expect more of these “mini-rotundas” on some intersections. These cheaper alternatives facilitate traffic flow without the need for any electrical systems in place. If any of you have passed the UP-Ayala Heights area, you’re probably familiar with what Chairman Tolentino was referring to.
3. C5 Flyovers, the ongoing Quezon Ave. underpass, and the NAIA 3 Extension.
If this is any indication of what’s to come, it’s probably going to get a lot worse before it gets better.
Bittersweet news for regular C5-bound motorists: there are plans to construct flyovers along this main road, at the Lanuza and Julia Vargas intersections. While it was mentioned that the roads would initially be widened should construction push through, it’s highly likely that this is enough to prevent heavy traffic in the area. If it’s anything like what motorists who pass along the ongoing Quezon Ave./Araneta Ave. underpass project are experiencing, it sounds like we’re in for some nasty gridlocks before we feel the relief these projects will supposedly bring.
I’m sure frequent flyers appreciate this proposed DPWH project. The NAIA 3 extension will hopefully decongest traffic by connecting the NAIA expressway and Roxas Boulevard along the Uniwide area. Kudos to the DPWH for addressing this bottleneck! Now if only something similar could be done for NAIA air traffic and all that time lost to delayed flights because of it.
Any improvement to this is without a doubt a step in the right direction.
Probably the most exciting of all plans revealed in the interview, this proposed bridge making use of estuaries (along the San Juan River) will supposedly reduce traffic by as much as 40%, according to this Manila Bulletin article. Here’s the big shocker: aside from the reduction in traffic along EDSA, travel time from Q.C. to Makati is estimated to go down to 15-18 minutes. If they can pull it off, it’d be nothing short of LEGEN-wait for it-DARYYYY. Imagine making it to the Sta. Ana racetrack from E. Rodriguez faster than it takes to finish an episode of Budoy. The MMDA is set to reveal the exact plans sometime soon. Fingers crossed for this one, for sure!
2012 has just begun and the promise of progress is in the air! Let’s just hope that these projects aren’t marred by the usual politics and delays we’ve almost come to expect. There’s way too much on the line this time around.
What do you guys think of all these? Are things finally looking up for Metro Manila’s traffic situation? Let us know in the comments!
-EJ, Product Marketing Padawan
10 New Year’s Resolutions for Motorists and Commuters
2011 has passed, and as with every start of a new year, that means it’s time to make those resolutions! I’m pretty sure a lot of you have already made a few of your own, some of them perhaps along the lines of the ever popular “I’m going to get fit” or the extremely common “I’m going to start a new hobby.”
This time around though, we here at TrafficDito have a little proposition! The new year’s about trying new things anyway, right? In the hopes of getting everyone to help out with improving the road conditions around Metro Manila, we’ve come up with a few resolutions here that we feel will contribute to this cause. Don’t worry, none of them are crazy impossible tasks. In fact, they’re quite the opposite, really! Now imagine if everyone took even just one of these to heart and stuck by it for the year. I’d like to think we’d be on our way to having safer and less-congested roads in Metro Manila. Now doesn’t that sound like a worthwhile undertaking for the year? Here’s what we came up with:
1. I will not jaywalk and will make use of pedestrian lanes and footbridges.
2. I will be more patient when stuck in traffic and not force my way into every little gap between cars that I see.
3. I will stay under the speed limits set along roads (we’re looking at you, Commonwealth bus drivers!).
4. I will explore other means of getting to my destination aside from my gas-guzzling SUV. (if you’ve made the “get fit” resolution this year, you can hit two birds with one stone with this one! How about walking, jogging, or biking?)
5. I will keep my car well-maintained to avoid any roadside breakdowns.
6. I will not use my cellphone when driving a moving vehicle or crossing the street.
7. I will not try to bribe traffic enforcers (or try to ask for them if you’re an enforcer yourself).
8. I will use the proper inner lanes for making U-turns. (this probably sounds familiar to those who have driven through Katipunan at 7am on a school day)
9. I will follow traffic signs even when nobody’s looking.
10. I will park my car properly, and will do so in the right places only.
Hopefully these resolutions don’t end up like the likely hundreds before them though, forgotten and ignored. So for all you motorists and commuters out there, let’s start 2012 right, yeah?
Any other resolutions you’d like to add to our list? Let us hear about it!
-EJ, Product Marketing Padawan
Holiday Season Downers: Traffic Modus Operandi to Watch Out For
With Christmas just days away, the holiday rush of last minute shoppers is crazier than ever. Despite all the warnings of heavy traffic all around the metro, it seems that even the thought of spending hours crawling along EDSA isn’t enough to keep us Pinoys off the road this time of year.
Everyone seems pretty determined to get our Christmas to-do lists checked off in time. Unfortunately though, even those on Santa’s naughty list are particularly active nowadays as well. When the “ber” months come around, there always seems to be a surge in scams, hustling, and all sorts of other criminal activity rampant throughout Metro Manila.
Which is why it’s better to be safe than sorry. Amidst the hustle and bustle of the crowds and traffic, we need to stay vigilant. Pickpocketing and bag-slashing have become widespread, particularly in crowded areas like MRT/LRT trains and stations, jeepney and bus hubs, and of course, shopping malls. But then there are also the people who make use of more elaborate modus operandi. We’ve decided to compile a list of things you might want to watch out for these days, whether on the road or commuting.
Batingting (Tampered taxi meters )
Batingting is when taxi drivers or operators manipulate the trip meters in their vehicles. By doing so, they’re able to control (usually via a small button or switch) the rate at which the device increases passengers’ fares. As you’ll see in the video, drivers or operators are even able to work their way around the supposedly tamper-proof LTFRB seals, and it seems that a foolproof solution to this scam has yet to be discovered. Next time you’re in a cab, keep an eye out for how quickly your fare increases. If you spot anything unusual, you can call the LTFRB at 426-2515, which you may also find in the TrafficDito app’s assistance directory. (video credit to GMA News)
Bukas Taxi Boys
Getting some attention earlier this year are some kids known as the Bukas Taxi Boys or Batang Hamog. Caught on CCTV robbing a vehicle along EDSA Guadalupe, these kids’ primary targets are taxis with unlocked doors. Taking advantage of the heavy traffic along EDSA, this modus operandi involves one member of the group distracting the driver while the others strip the passengers of their belongings. Even for those with locked doors, gangs have even been known to rock the vehicle back and forth to frustrate the driver, causing him to step out. This leaves the car (and its passengers) completely vulnerable. Check out the CCTV video here. Keep those doors closed and locked, people! (screenshot and video credit to ABS-CBN news)
The Kamikaze (intentionally getting hit by a car)
This video (which has got some fantastic acting, I must say) was uploaded in 2007 but ‘til today, this kind of stuff is STILL going on!
I decided to call this one “The Kamikaze,” based on how the scammers intentionally put themselves at serious risk to pull it off. I’ve personally heard stories of this M.O. and found a few similar ones published online (like this one). Someone would intentionally (or pretend to) get himself/herself hit by your car and then ask for monetary compensation. Thinking you’ve just hit someone, you’re probably going to be pretty flustered and more likely to give in. That’s exactly what they’re counting on. If they don’t play the “pity card”, some have said that they’d actually call on companions and violently threaten the driver. If something like this happens to you, it’s best to pull over by a nearby cop or traffic enforcer.
The sheer volume of cars on the road nowadays has really upped the risk factor. It’s probably best to try and learn as much as you can about these kinds of schemes. Falling prey to any of them is going to be tough to bear, especially during this holiday season!
Do you guys have any warnings you’d like to share too? Let us know!
-EJ, Product Marketing Padawan
The 4 Songs You’d Hate to Hear in Traffic
More often than not, good music is a welcome companion while crawling along the congested roads of Metro Manila. Some smooth jazz to calm the nerves, maybe? How about some rock and roll classics to bang your head to? Sure, you can let out your secret obsession with Justin Bieber when you’re alone, but it’s when you’ve got your friends “kickin’ in the front seat, sittin’ in the back seat (gotta make up my mind, which seat can I taaaaaaake?)” that things really start to pick up. Just ask these guys:
I never thought it’d be possible. It’s even better than the original!But this blog post isn’t about that.
Everyone has their “OMG I love this sooooooong!” moments when their latest LSS plays on the radio. This post is about that awkward moment when the worst possible song plays at the worst possible time, with the worst possible person to be with. The awkwardness that follows is potentially worse than passing a silent-but-deadly one because you had pork and beans for lunch. I officially dub these songs part of the FML-someone-please-change-the-station traffic playlist.
With your mom: “Lollipop” by Li’l Wayne
Anak, ano raw?
Change the station? She might notice! Must. start. distracting. conversation. Personally, I find the pretend-to-be-asleep technique most effective. Get some tulo laway going to make it more believable.
First Date: “Gold Digger” by Kanye West
She ain’t messin’ with no broke… but your date might be thinking she’s messing with a total douche.
I totally understand when guys want to put their best foot forward on a first date. Brand new shirt, fancy car, and of course, they should definitely foot the bill. But there is such a thing as taking it too far. Nobody likes a show-off, and not a lot of songs say yabang as much as this Kanye hit. The song’s awesome and all, but unless you want to insult her faster than you can say “we want pre-nup!”, it’s not for a first date.
For you girls out there, if you’ve got a dinner date with some guy, playing this song in the car is a tell-tale sign of douchyness. Be warned. If his collar’s popped and he then starts talking non-stop about how awesome he his, just unlock the door and bolt. Traffic’s probably at a standstill anyway.
(Now, if it’s the girl who plays it, watch out guys. It’s possible IS saying she’s a gold digger)
With the girl/dude who you don’t really think is “the one” : “Marry Me” by Train
Overflowing with cheesiness, this song would fit in nicely in almost any chick flick soundtrack out there. I’m willing to bet that since its release, this song’s been in dozens of weddings and has been the background music for countless proposals and anniversaries happening every day.
Let’s face it, not everyone gets the fairytale ending they’ve always dreamed about. Sometimes, it’s just not meant to be. Unfortunately, breaking up is never easy. Hearing this song would suck if you’d just broken up and are in the car together. It doesn’t even have to be after a breakup! Let’s say you’re just considering the idea. You want to call it quits but just can’t get yourself to do it? Just seeing him/her next to you in the FX, happily singing along to the song, is enough cause all that guilt building up inside of you to explode. Good luck with that. This song is 4 minutes of that guilt just eating you up inside, made exponentially worse by the mind-numbringly slow crawl of vehicles along C5.
BONUS TRACK! “Careless Whisper” by George Michael
Thanks to a certain local celebrity and her candlelit “performance”, this song needs no introduction, nor does it need any explanation. It’s just MADE OF AWKWARD. Picture yourself in a vehicle with anyone, anywhere, and at any time. Now play this song. Yeah, you get the picture. I mean, seriously… think about all the kids conceived to this song. *Shivers*
Hit up the comments if you’d like to share your own awkward song moment in traffic!
-EJ, Product Marketing Padawan